Our history

Xuân Thu has made swimwear since 1975.

A family swimwear company in Ho Chi Minh City, run by three generations of women.

Madame Mai Xuân, founder of Xuân Thu, and family photographs
始于 1975 年

Madame Mai Xuân founded Xuân Thu in 1975

She made swimwear cut to fit Vietnamese women.

Three generations on, the approach is the same: swimwear that flatters, supports and is comfortable to wear.

“Swimwear made by women, for women, across three generations.”
Xuân ThuRun by women since 1975
Timeline

Three generations of the family

1975

Founded

Madame Mai Xuân founds Xuân Thu, making swimwear for women with close attention to fit and feel.

2nd

The second generation

The second generation grows Xuân Thu from a local brand into a manufacturer, and builds the company's technical team.

今天

The third generation

The third generation runs the 2,800 m² factory in Ho Chi Minh City, making for Xuân Thu's own brands and for labels in the US, EU and Australia.

Next

What comes next

Moving toward recycled materials and continuing to invest in the people at the factory.

The sewing floor in Ho Chi Minh City Thread and trims on the line Xuân Thu Swim, current collection

今天的工厂与产品胡志明市

How Xuân Thu works

01

Experience

The team averages 8+ years of experience, and many have been here 20+ years. Quality is checked at every stage.

02

Made to measure

Experience in made-to-measure swimwear.

03

Materials

Moving toward recycled materials, with ECONYL® and REPREVE® recycled fabrics available.

04

Design

We design the swimwear for our three brands ourselves.

50+
Years making swimwear
3
Generations of women running the company
8+
Yrs average team tenure
~100%
Of the workforce are women

Manufacture with Xuân Thu

See the process, MOQ and lead times.

See manufacturing