A half-century of sun, sand & style.
Founded in 1975, Xuân Thu is a women-led, third-generation Vietnamese swimwear company defined by decades of experience, craftsmanship, and an obsession with fit.
It began with one woman's care
Madame Mai Xuân founded Xuân Thu to make swimwear that fit Vietnamese women properly.
Fifty years on, three generations of women have kept the same approach: swimwear that flatters, supports and is comfortable to wear.
"Made to care, for women, by women, across three generations."The Xuân Thu philosophyWomen-led since 1975
Three generations, one craft
The foundation
Madame Mai Xuân founds Xuân Thu in Vietnam, designing swimwear for women with a rare attention to fit and feel.
A craft handed down
The second generation grows Xuân Thu from a beloved local name into a trusted producer, building the technical team that anchors the house today.
A modern manufacturing house
Now in its third generation, Xuân Thu runs a 2,800 m² in-house facility in Ho Chi Minh City, serving its own brands and international labels across the US, EU and Australia.
Made for the generation to come
Loved by three generations of women, and made for the next, investing in recycled materials, ethical production and the people behind every garment.
The factory and the product todayHo Chi Minh City
The values behind the work
Quality craft
Every piece is made by a team averaging 8+ years of experience, many here for 20+ years, using premium materials and rigorous quality control.
Devoted service
Made-to-measure expertise and a partner's mindset, we believe everyone deserves a perfect fit.
Sustainable & ethical
Strict quality control, ethical standards and a transition toward recycled, responsible materials.
Heritage & innovation
We honour Vietnamese craft while evolving for modern needs through refined design and better methods.
Partner with a house built on care
Fifty years of swimwear expertise, ready to bring your vision to life.
See how we manufacture